Blogs

Aletha Tippett MD's picture

by Aletha Tippett MD

Every six minutes, somewhere in the United States, someone loses a limb due to amputation because of peripheral neuropathy. Neuropathy can cause pain, balance problems, loss of dexterity, and loss of sensation, all of which can lead to foot ulcers.

R. Keith Campbell's picture

by R. Keith Campbell RPh, FAADE, CDE

Rodney Dangerfield was a well known comedian who developed a hilarious standup comedy routine based on the fact that he did not get any respect. The essential mineral micronutrient, Magnesium (Mg), does not get much, if any respect, either.

R. Keith Campbell's picture

by R. Keith Campbell RPh, FAADE, CDE

Last month, I addressed natural products related to treating diabetes. They were summarized as being overhyped, with very few legitimate outcome studies to prove their safety and effectiveness. Although it is challenging to find good studies in the diabetes literature, many studies have been done related to the use of vitamins and minerals (V/M) in diabetes patients.

Blog Category: 
R. Keith Campbell's picture

by R. Keith Campbell RPh FAADE, CDE

If one looks up diabetes and its treatment on the Internet, many sites will provide you with ads that promote "Natural Products" that claim to be good for whatever ails you. You will be told that your diabetes can be managed or even cured. Your neuropathy will disappear; you will be able to stop taking your prescribed medicine; you will feel better.

Are Natural Products Safer?

Blog Category: 
Kestrel Editors's picture

The recent “sexting” Twitter scandal of Congressman Anthony Weiner is putting inappropriate use of social media at the top of media headlines. Many in the healthcare industry are wary of jumping on the social media bandwagon due to legal limitations, fear of exposing privileged information, and damaging relationships with patients and partners.

Kestrel Editors's picture

Google Adsense, Facebook Ads, and Website Banners

Online advertisers have several different ways to reach their target customers. The most common marketing tools used to direct traffic to an advertisers website or product page include:

  • Enrolling in Search Engine pay-per-click programs (Google Adsense)
  • Enrolling in Social Media pay-per-click programs (Facebook Ads)
  • Purchasing banner ads on specific sites with targeted traffic
Kestrel Editors's picture

Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the "number of users who clicked on an ad" on a web page by the "number of times the ad was delivered" (impressions).